“I enjoy wasting my time and my money by dealing with the wrong people,”
We are a friendly bunch of professionals, however,
we value time – yours and ours.
So, let’s be sincere from the get-go.
Levels of engagement
“Lead me. Follow me. Or, get the foop out of the way”
2 types of customers we work with:
She knows exactly what is necessary to grow her business, makes decisions on her own or with her marketing and sales department and only wants to outsource parts of the process. She may need some help with some parts of her marketing strategy (say, promo video, some sort of flyer, website etc.) but she is willing and able to make decisions and take responsibility for them. If that’s you - we’ll follow your lead.
While she is just as smart and capable as “Marketing Professional” she prefers to keep her mind open and step aside when it comes to topics where she doesn’t feel entirely comfortable (“SEO? ...hmm… just do whatever it takes to get qualified leads in”).
When it comes to decision making, she doesn’t mind to let us lead the process for as long as we keep her updated and justify our decisions.